Colombo Swim Week
Swim Week Colombo encompasses and expresses swimwear fashion in totality. It facilitates a responsible ecosystem from Design to Manufacturing to Retail, showcasing the best of Sri Lankan, regional and international swimwear designers, and encouraging fusion with regional crafts. It also boasts a high-quality production destination as Sri Lanka is home to some of the best production facilities in the world. Swim Week has specifically tied up with Linea Aqua.
Swim Week is Asia’s first and most premier swimwear fashion platform, and is an exciting swimwear hub and destination.It is the merging point of swimwear designers, manufacturers, media, retailers and experts, in one of the most exotic locations in the world… Sri Lanka.
Ajai Vir Singh
It was Ajai’s immense belief in Sri Lanka’s fashion design that got him to start this journey 13 years ago; a vision that kept on unfolding with every passing year. Today this vision has a clear direction, and Ajai is hungrier to make an impact in the international market with Sri Lankan fashion design talent. Eleven years ago, he coined the phrase ‘Garments Without Guilt’ for Sri Lanka’s apparel industry and was instrumental in developing its global promotional programme, which won him the prestigious Global Effie in New York, USA, making Garments Without Guilt the only Asian campaign and Sri Lanka the only country in Asia to win this award.
Today Colombo Fashion Week is the backbone of Sri Lanka’s fashion design industry. It has not only grown in stature in Sri Lanka but is now seen as one of South Asia’s most important fashion weeks and its most ‘international’ one. As Ajai would like to say, “God is good. He gives you the desires of your heart.” CFW, as it is popularly known, is a developmental project that has firmly put Sri Lankan fashion on a strong footing.
In keeping with the overall vision for Sri Lanka’s fashion design industry, Ajai took a leap with Swim Week to create a strategic platform that focuses specifically on swimwear fashion, making it Asia’s first fashion week dedicated to swimwear fashion Ajai is also the Co-Founder and Executive Board Member of the Fashion Design Council of Sri Lanka.
In 2015, Ajai was invited to be a Founding Member of the Commonwealth Fashion Council based in London, UK.
Chief Executive Officer
Managing structures in fashion comes naturally to Fazeena.Put her in a challenging situation and it’s not challenging anymore.Her love for fashion makes her fulfill her role with ease. Starting at Colombo Fashion Week in October 2013, she proved herself aptly and, from the next season, went on to become the Chief Coordinator of Colombo Fashion Week. It is a responsibility she continues to carry working closely with the head of the organization.
Fazeena is using that experience to further structure Swim Week Colombo to take it to greater heights and integrating it as one of the most unique platforms for swimwear fashion in Asia and the world. Her keen eye in fashion helps her pick opportunities at industry-level to push the envelope further.