FROM THE FRONT ROW: WeAreHandsome
BY Colombo Swimweek
July 18, 2016
We Are Handsome is the creative expression of husband and wife pair Jeremy and Katinka Somers. With creative backgrounds and a shared desire to constantly create, the couple focus on re-imagining the norms of swim and active wear design to construct pieces that capture the spirit and emotion of a life filled with movement.
We Are Handsome is the embodiment of a love for the beautiful things in life, the wonder of travel and the endless and abundant magic of the inspiring world in which we live.
“This collection is called ‘Hustle Theory’ and it’s designed with the 90s in mind, so we looked at the whole era of the 90s with retro pop colours, acid washes, high intensity and then we translated that into our styles. Our trends reference the 1990s with a lot of high cut pants, and very low cut tops and one-pieces that incorporate both and a lot of crop tops as well.
ON THE IMPORTANCE OF SWIM WEEK COLOMBO
“It draws people’s attention to our industry. Fashion weeks in general gets a lot of attention and swimwear isn’t always put under that fashion umbrella. So Swim Week Colombo draws attention to it.”
ON HOW TO APPROACH AND BUY SWIMWEAR
“Buy for confidence. So that whatever you wear makes you feel comfortable and look good, no matter what your body type.”