Sri Lanka: The Perfect Swimwear Destination

BY Colombo Swimweek
June 17, 2016

Swim Week Colombo announces a new season as Asia’s first swimwear dedicated fashion week. The weekend of June 24th to 26th will see an exciting mingling of leading designers, manufacturers, buyers, retailers and media for a thrilling series of runway shows, fashion talks and retail segments.
Sri Lanka is a popular tourist spot, attracting people from all over the globe. The sunny tropics and laidback atmosphere has inspired many a designer and the fresh, spirited fashion industry is already infused with the way of life and ethos that a thriving beach destination should possess.
Swim Week Colombo thus is a global platform that will develop the skills of Sri Lankan designers while also providing international brands with a means of retailing their collections immediately.
SWC will host 14 designers on the runway, and the event also introduces TrendSwim which will prove to be an interesting delve into the workings of the industry via the leaders and influences who will discuss trends and innovations. A segment called Swim Wall will also be featured, thus providing the designers involved to retail their collections hot off the runway.